2021知到答案 商务英语案例分析-19秋冬校内课 智慧树满 分章节测试答案

绪论 章节测试

1、选择题:Who are suitable to take the course?
选项：
A: College students in the major of business administration.
B:Governmental officials in charge of foreign affairs. 
C:Senior high school students planning to study abroad.
D: People using English to communicate in business settings.
答案: 【 People using English to communicate in business settings.】
2、选择题:How many subject areas are included in this course?
选项：
A:12
B:6
C:5
D:4
答案: 【5】

第一章 章节测试

1、选择题:Who usually conducts a SWOT Analysis for a business?
选项：
A:Banks
B:Lawyers
C:Employees
D:Managers
答案: 【Managers】
2、选择题:Which of the following SWOT elements are internal factors for a business?
选项：
A:Strengths and Weaknesses
B:Opportunities and Threats
C:Strengths and Opportunities
D:Weaknesses and Threats
答案: 【Strengths and Weaknesses】
3、选择题:Which of the following could be a strength for a business?
选项：
A:Weather
B:A new international market
C:A price that is too high
D:The location of a business
答案: 【The location of a business】
4、选择题:Which of the following should be asked when you try to identify the strengths of your company?
选项：
A:Which advantages does your company lack?
B:Which trends can negatively affect your business?
C:What do you do better than your competitors?
D:Does political climate help you develop your business?
答案: 【What do you do better than your competitors?】
5、选择题:Which of the following could be a weakness for a business?
选项：
A:A developing market
B:Competitors with better financial support
C:Poor quality of goods and services
D:Special marketing expertise
答案: 【Poor quality of goods and services】
6、选择题:Which of the following is true about weaknesses?
选项：
A:It’s external and helpful.
B:
It’s internal and harmful.
C:It’s external and harmful.
D:It’s internal and helpful.
答案: 【
It’s internal and harmful.
】
7、选择题: Which of the following could be an opportunity for a business?
选项：
A:Having quality processes and procedures
B:Moving into new thriving market segments
C:Damaged reputation
D:A new competitor in its home market
答案: 【Moving into new thriving market segments】
8、选择题: A new vocational training project can be considered as a/an ______ for an employee.
选项：
A:strength
B:opportunity
C:threat
D:weakness
答案: 【opportunity】
9、选择题:Which of the following could be a threat for a business?
选项：
A:Changes in technology
B:A market vacated by an incapable competitor
C:Location of the business
D:Lack of marketing expertise
答案: 【Changes in technology】
10、选择题:______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
选项：
A:A new position that matches his skills
B:His poor communication skills
C:His limited educational experience
D:A Possible downsizing at his company
答案: 【A Possible downsizing at his company】

第二章 章节测试

1、选择题:1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.
选项：
A:self-actualization
B:biology and physiology
C:esteem
D:safety
答案: 【biology and physiology】
2、选择题:2. When all of the physiological needs are met, people tend to become concerned with ________.
选项：
A:social needs
B:safety needs
C:esteem needs
D:sel-acutalization needs
答案: 【safety needs】[$]
3、选择题:3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.
选项：
A:social
B:esteem
C:biological and physiological
D:belonging and love
答案: 【esteem】
4、选择题:4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.
选项：
A:Safety, Esteem, Social, Self-actualization, Physiological
B:Physiological, Social, Safety, Esteem, Self-Actualization
C:Physiological, Safety, Social, Esteem, Self-Actualization
D:Safety, Physiological, Esteem, Social, Self-actualization
答案: 【Physiological, Safety, Social, Esteem, Self-Actualization】
5、选择题:5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
选项：
A:Free lunches.
B:Reasonable wages.
C:Retirement benefits.
D:Travel bonuses.
答案: 【Retirement benefits.】
6、选择题:6. What should a company do if it wants to motivate employees by meeting their esteem needs?
选项：
A:Organize team-based projects.
B:Create comfortable working environment.
C:Offer training and higher job titles.
D:Buy life insurance for them.
答案: 【Offer training and higher job titles.】
7、选择题:7. Which of the following statements is true in Maslow’s motivation theory.
选项：
A:
Effective leaders should adapt to the changing needs in different settings.
B:
The order of the hierarchy of needs is not fixed.
C:
Food, shelter and wages fall into the category of safety needs.
D:
 People move up to seek satisfaction at a higher level even the basic needs have not met yet.
答案: 【
Effective leaders should adapt to the changing needs in different settings.
】
8、选择题:8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?
选项：
A:Offer challenging jobs.
B:Give self-improvement training.
C:Develop career potential.
D:Arrange after-work get-togethers.
答案: 【Arrange after-work get-togethers.】
9、选择题:9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?
选项：
A:Esteem needs.
B:Safety needs.
C:Social needs.
D:Physiological needs.
答案: 【Social needs.】
10、选择题:10. Esteem needs, displayed at the ________ layer from the bottom in Maslow’s hierarchy, are the need for appreciation and respect.
选项：
A:
first
B:
second
C:
third
D:
fourth
答案: 【
fourth
】

第三章 章节测试

1、选择题:Which of the following is the purpose of 360-degree performance appraisal?
选项：
A:To evaluate staff performance.
B:To reach decision whether the employ should be promoted or not.
C:To establish training plan.
D:All of the above.
答案: 【All of the above.】
2、选择题:Which statement is true about 360-degree performance appraisal?
选项：
A:It is used only as an administrative tool.
B:It is used only as a development tool.
C:It is useful as a feedback for both developmental and administrative purposes.
D:It is neither an administrative tool nor a developmental tool
答案: 【It is useful as a feedback for both developmental and administrative purposes.】
3、选择题: _______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
选项：
A:Peer appraisal
B:Superior appraisal
C:Subordinate appraisal
D:360-degree performance appraisal
答案: 【360-degree performance appraisal】
4、选择题:Which of the following method is often used in 360-degree performance appraisal?
选项：
A:Telephone interview.
B:Group discussion.
C:Rating scale.
D:Presentation.
答案: 【Rating scale.】
5、选择题:Which is the most important component in 360-degree performance appraisal?
选项：
A:Peer appraisal
B:Superior appraisal
C:Subordinate appraisal
D:All of the above
答案: 【All of the above】
6、选择题:_______ is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
选项：
A:Client appraisal.
B:
Subordinate appraisal.
C:
Peer appraisal.
D:
Self appraisal.
答案: 【
Self appraisal.
】
7、选择题: ________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
选项：
A:
Self appraisal
B:
Subordinate appraisal
C:
Superior appraisal
D:
Peer appraisal
答案: 【
Superior appraisal
】
8、选择题:The subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.
选项：
A:
themselves
B:
peers
C:
subordinates
D:
supervisors
答案: 【
supervisors
】
9、选择题:_____ appraisal is a type of performance evaluation that is done by one or more people of matching competencies. It is usually done among the members of the same team. This is a method employed to preserve the quality standard at a desired level.
选项：
A:
Self
B:
Peer
C:
Superior
D:
Subordinate
答案: 【
Self
】
10、选择题:Which of the following is advantage of 360-degree performance appraisal?
选项：
A:
It is both time-consuming and would cost a large sum of money.
B:
It provides detailed information on an employee’s performance.
C:
It is difficult to figure out the results.
D:
It arouses suspicion within an organization.
答案: 【
It provides detailed information on an employee’s performance.
】

第四章 章节测试

1、选择题:Which of the following is NOT the goal of the S-T-P process?
选项：
A:
To evaluate how effective an organization’s marketing mix is.
B:
To help the organization develop an appropriate marketing mix.
C:
To enable the organization to make important marketing decisions concerning where they should compete.
D:
To guide the organization to the implementation of an appropriate marketing mix.
答案: 【
To evaluate how effective an organization’s marketing mix is.
】
2、选择题:Which statement is NOT true about the benefits of the S-T-P process?
选项：
A:
The S-T-P process helps a company match its products with its customers.
B:
The S-T-P process helps marketers arrange the importance of different offers from a company.
C:
The S-T-P process guides marketers to develop and deliver personalized and relevant messages to different audiences.
D:
The S-T-P process guides a company to divide its customers into small groups.
答案: 【
The S-T-P process guides a company to divide its customers into small groups.
】
3、选择题:Which of the following approach belongs to market segmentation?
选项：
A:
Psychological approach.
B:
Physical approach.
C:
Linguistic approach.
D:
Behavioral approach.
答案: 【
Behavioral approach.
】
4、选择题:A company usually divides a market into small groups of consumers based on _______.
选项：
A:
the requirement of consumers
B:
how valuable the market is
C:
shared characteristics
D:
the need of the company
答案: 【
shared characteristics
】
5、选择题:With _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
选项：
A:
market selection
B:
market segmentation
C:
market targeting
D:
product positioning
答案: 【
market segmentation
】
6、选择题:_______ is the second step in the S-T-P process.
选项：
A:
Positioning
B:
Targeting
C:
Advertising
D:
Segmentation
答案: 【
Targeting
】
7、选择题:In order to select target markets, a company needs to _______.
选项：
A:
enter the most profitable market segment
B:
assess the attractiveness of different segments
C:
focus the company’s marketing offers on related consumers
D:
develop appropriate marketing strategy and goals
答案: 【
assess the attractiveness of different segments
】
8、选择题:Positioning is about how a company wants its product to be _______ by the target market against main competitors.
选项：
A:
bought
B:
selected
C:
thought of
D:
assessed
答案: 【
thought of
】
9、选择题:The goal of positioning is to create a clear and positive image about _______.
选项：
A:
what a product is about
B:
how a product competes against competitors
C:
where consumers can get a product
D:
when a product will reach the market
答案: 【
what a product is about
】
10、选择题:If a company positions a product by use or application, the company would _______ in its marketing activities.
选项：
A:
focus on the products best features
B:
indicate that the product would contribute to the user’s social identity
C:
emphasize that the product represents significant value
D:
highlight how the product is used to show that it is the best solution for the task
答案: 【
highlight how the product is used to show that it is the best solution for the task
】

第六章 章节测试

1、选择题:According to the AIDA model, ______.
选项：
A:
marketing messages need to motivate customers to buy
B:
the number of prospective customers increases step by step
C:
some customers would jump over some steps to make a purchase
D:
marketing efforts should be tailored for different stages in the customer journey
答案: 【
marketing efforts should be tailored for different stages in the customer journey
】
2、选择题:To maintain customer interest, marketing messages need to ______.
选项：
A:
introduce the detailed features of a product
B:
give customers hands-on experience about a product
C:
provide entertaining content about a product
D:
deliver the most important benefits of a product
答案: 【
deliver the most important benefits of a product
】
3、选择题:Applying the AIDA model in the planning of marketing activities is about _______.
选项：
A:
deciding on the time to put out these activities
B:
mapping out the thoughts of consumers
C:
creating a marketing sequence
D:
selecting a stage to focus these activities on
答案: 【
creating a marketing sequence
】
4、选择题:_______ is the first step in the AIDA buyer’s journey.
选项：
A:
Attention
B:
Action
C:
Autonomy
D:
Availability
答案: 【
Attention
】
5、选择题:Which of the following is NOT what marketers at the attention stage should focus on?
选项：
A:
Informing customers that the company exists
B:
Raising customer awareness of the product
C:
Motivating customers to buy
D:
Letting customers know that they need a product
答案: 【
Motivating customers to buy
】
6、选择题:Helping consumers develop interest is about _______.
选项：
A:
Inviting consumers to use their own resources to look into the offer
B:
giving consumers reasons to want to research further into the company’s offer
C:
letting consumers know about the product
D:
encouraging consumers to own the product
答案: 【
giving consumers reasons to want to research further into the company’s offer
】
7、选择题:Marketing activities at the desire stage aim to _______.
选项：
A:
drive customers to develop a willingness and tendency to buy the product
B:
persuade customers to actually buy the product
C:
ask customers to notice particular features of the product
D:
let customers feel that they like the product
答案: 【
drive customers to develop a willingness and tendency to buy the product
】
8、选择题:Which of the following is NOT a way to stimulate customer desire for a product?
选项：
A:
Persuading customers that the product would affect them positively.
B:
Giving customers reassurance about the effectiveness of the product.
C:
Telling customers that the product could solve their problems.
D:
Answering possible objections from customers.
答案: 【
Giving customers reassurance about the effectiveness of the product.
】
9、选择题:Which is of the following is false about testimonials?
选项：
A:
Testimonials are statements that recommend a product as worthy and desirable.
B:
Testimonials can give customers reassurance.
C:
Testimonials can be written or spoken.
D:
Testimonials are insider opinions.
答案: 【
Testimonials are insider opinions.
】
10、选择题:A call to action is an instruction to the audience to _______.
选项：
A:
demonstrate the features of a product
B:
prompt an immediate response
C:
get an offer
D:
encourage them to buy a product
答案: 【
prompt an immediate response
】

第七章 章节测试

1、选择题:1.Two dimensions in the BCG Matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.
选项：
A:presentation
B:interests
C:profitability
D:investment
答案: 【profitability】
2、选择题:2. In the example of KFC, what makes KFC China a STAR in those four profit centers?
选项：
A:high market share and high sales growth rate
B:an aggressive strategy
C:special food menu
D:all of above
答案: 【all of above】
3、选择题:3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.
选项：
A:competitive
B:a high market share
C:a low growth rate
D:competitiveness
答案: 【a high market share】
4、选择题:4. The large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.
选项：
A:a prime focus
B:financial support
C:startup
D:combination
答案: 【financial support】
5、选择题:5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _________.
选项：
A:a new business
B:a cash cow business
C:a market
D:a potential business
答案: 【a cash cow business】
6、选择题:6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.
选项：
A:market shares
B:mature stage
C:poor performance
D:cash traps
答案: 【cash traps】
7、选择题:7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.
选项：
A:stars
B:question marks
C:cash cows
D:dogs
答案: 【question marks】
8、选择题:8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _________.
选项：
A:cash cow quadrant
B:dog quadrant
C:star quadrant
D:startup
答案: 【star quadrant】
9、选择题:9. BCG Matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.
选项：
A:financial
B:assessment
C:portfolio analysis
D:competitive
答案: 【portfolio analysis】
10、选择题:10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.
选项：
A:selling
B:investing
C:managing
D:dealing with
答案: 【investing】[/$]